Privacy Policy

Effective Date: July 25, 2026


At Pine Lake Custom Homes ("we," "us," or "our"), we value your privacy and are committed to protecting your personal information. This Privacy Policy details how we collect, use, and safeguard your personal data when you visit our website (www.pinelakecustomhomes.com) or interact with our digital forms, services, and communication systems.


1. Information We Collect


We collect personal information that you voluntarily provide to us when requesting an estimate, contacting our team, or submitting inquiries on our website. This information may include:

  • Contact Information: Name, email address, phone number, and physical mailing address.

  • Project Details: Lot/land location, preferred project timeline, budget parameters, design preferences, and home specs across our service areas in Northeast Texas (including Franklin, Camp, Titus, Wood, Rains, and Hopkins counties).

  • Technical Data: Browser type, IP address, device details, and usage metrics collected via standard web cookies and tracking tools to improve site performance.

2. How We Use Your Information


We use your information to:

  • Provide custom home construction estimates, consultations, and architectural planning services.

  • Respond to direct inquiries submitted through our website forms.

  • Communicate project updates, scheduling, and administrative notices.

  • Send marketing, promotional, informational, or service-related SMS communications only when you have provided the applicable SMS consent through our website forms.

  • Maintain website functionality, security, and analytical performance.


3. Mobile Messaging & SMS Disclosure

If you voluntarily opt in to receive SMS communications from Pine Lake Custom Homes through our website forms, we may use your mobile phone number to send text messages based on the specific category of communications for which you provided consent.

Marketing and Promotional SMS: Marketing consent is collected through a separate, optional checkbox that is unchecked by default. If you opt in, you may receive marketing and promotional messages from Pine Lake Custom Homes, including custom home building information, educational tips, information about our services, consultation opportunities, special offers, and promotional follow-ups.

Non-Marketing SMS: Non-marketing consent is collected separately from marketing consent through an optional checkbox that is unchecked by default. If you opt in, you may receive non-marketing messages related to your inquiries, consultation scheduling, appointment reminders, project communications, and other service-related updates.

Separate and Optional Consent: Marketing and non-marketing SMS consent are collected separately. You may choose to consent to one, both, or neither category. Consent to receive SMS messages is not a condition of purchase, submitting an inquiry, receiving the free Custom Home Building Checklist, or obtaining services from Pine Lake Custom Homes.

Message Frequency and Rates: Message frequency varies depending on your interactions with Pine Lake Custom Homes. Message and data rates may apply.

Opt Out: You may opt out of SMS communications at any time by replying STOP to a message.

Help: Reply HELP for assistance or contact Pine Lake Custom Homes through our website.

No Sharing of Mobile Information or SMS Consent: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information may be shared with subcontractors or service providers solely as necessary to support services such as customer service, website operations, CRM functionality, and message delivery.

4. Information Sharing & Third-Party Services


We do not sell, rent, or trade your personal information. We may share information with trusted third-party service providers (such as website hosting platforms, CRM/lead management software, and SMS gateways) strictly for the purpose of operating our business and communicating with you. These providers may access information only as necessary to perform services on our behalf and are required to protect the information they process. We do not share mobile information with third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with third parties, except service providers and aggregators necessary to deliver SMS communications.


5. Data Security


We implement standard technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.


6. Your Rights & Choices


You have the right to request access to, correction of, or deletion of your personal data. You may also opt out of promotional email communications by clicking the "Unsubscribe" link at the bottom of any email or by contacting us directly.


7. Contact Us


If you have any questions or concerns regarding this Privacy Policy, please reach out to us at: